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Facebook Branding l SocNet Engagement l Lakers Rule Twitter
This year, as reported by HubSpot, Edison Research and Arbitron found that according to US social network users who follow a company/brand in social media, 80% of respondents preferred to connect with...
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8 in 10 Commercial Emails Reach Inbox
Globally, only eight in 10 (81%) commercial emails reached their intended inbox in the first half of 2011, according to a study released in September 2011 by ReturnPath. Results from “The Global Email...
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Ad Spending on African-American Audiences Grows 3%
Total US advertiser spending aimed at African-American audiences grew 3% between 2009 and 2010, according to [download page] a report released in September 2011 by The Nielsen Company. Data from “The...
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Smartphone Share of Connected Device Impressions Grows 6%
Smartphones accounted for 72% of all connected device impressions on the Millennial Media mobile network, according to the August 2011 Millennial Media Mobile Mix. This represents 6% growth from a 68%...
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TV News Top Local Info Source
About three-quarters (74%) of US adults say they get local information at least once a week from a local TV news broadcast and/or website of a local TV station, according to a study released in...
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6 in 10 Adults Have Desktop PC
About six in 10 (59%) US adults 18 and older have a desktop computer, according to data released in September 2011 by Prosper Mobile Insights. This makes desktop PCs the most commonly owned technology...
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Women Drive African-American Purchases
Women see themselves as the primary drivers of a variety purchases in the African-American consumer demographic, according to [download page] a report released in September 2011 by The Nielsen Company....
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Facebook Reigns as Top Global SocNet
A look at the top social networking brands worldwide released by comScore in September 2011 revealed that, perhaps unsurprisingly, Facebook.com ranked as the top social network by a wide margin. In...
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Supermarkets, Search Engines Tops in Customer Service
Supermarkets and online search engines were the two industries out of 22 major US industries with the highest net ratings of doing a good job of serving their consumers, according to Harris Poll...
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Public Has Negative Attitudes toward Press
Negative public attitudes toward the press are at record levels in a number of areas, according to data released in September 2011 by the Pew Research Center for the People & the Press. Most...
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Programming Interest l Asian TV Households l Flat Panel TV Sales
Looking at unique visitor trends to the broadcast sites on Compete.com through August 2011, it appears that ABC has driven the highest rates of interest as the new broadcast season approaches, with CBS...
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African-American Smartphone Penetration Higher
African-Americans own smartphones at a rate higher than Americans overall, according to [download page] a report released in September 2011 by The Nielsen Company. Data from “The State of the...
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Microbloggers Promote Infographics
Judging by the overwhelming distribution of online mentions of the term “infographic” during the past year on microblogs, microbloggers appear to be their biggest fans/promoters, according to September...
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Cybercrime Hits 431M Web Users
Cybercrime has been pervasive in the past year, hitting 431 million web users worldwide in the past year, according to [pdf] a September 2011 study from Norton by Symantec and StrategyOne. Data from...
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Search Engines Leading Online News Sources
Among all internet users, search engine sites were the most popular place to look for news about a story or topic, with 21% citing Google and 14% citing Yahoo, according to data released in September...
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86% of Smartphone Owners Text
Close to nine in 10 (86%) US smartphone owners engage in text messaging/SMS, according to a white paper from the Mobile Marketing Association. Results from “A Brand Marketer’s Guide to the Mobile Web...
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Cable News at Front of Consumer Minds
Despite the growth of internet news, it is clear that TV news outlets, specifically cable news outlets, are central to people’s impressions of the news media, according to data released in September...
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Tablet Trends l Mobile SocNets l Android Share
Google Mobile data shows that during the workday, mobile users are searching from their computers and use their smartphones steadily throughout the day, with a notable spike in tablet search activity...
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Bing Outperforms Search Rivals
The Bing search engine significantly outperformed Google, Yahoo and AOL in terms of month-over-month and year-over-year US core search share and query volume growth in August 2011, according to Compete...
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Online Ad Revenues Up 23% in H1 ’11
Internet ad revenues rose 23.2% to a record $14.9 billion in the first half of 2011, according to figures released in September 2011 by the Interactive Advertising Bureau (IAB) and...
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